Services: Brand Identity Design, Custom Typography,
Iconography, Illustration, Signage, Copywriting
Better Half brings two social rituals together in one harmonious hangout—morning coffee and evening drink. For this project, I created weirdly-cool, witty pieces to tell visual stories that point back to the name. Through a subdued palette inspired by dusty Texas backroads and language you might hear from Swayze, the brand evokes a laid back, loose attitude, which reflects the environment the owners are creating—a neighborhood institution where locals and visitors alike will flock. Upper or downer, it's your Better Half.
Photography by Matthew Bolick